There is not much guiding necessary though. Game TutorialĪ casino worker Lucy guides players through the game with a few pointers and written instructions. This way the game provides a positive onboarding experience, making players feel lucky and rewarded. In the first session, players will receive an array of rewards – from free coins on the house, surprise gifts, constant wins on the machines, etc. To turn things into their favor, Playtika made it all about winning and receiving. Some players will love the game and keep playing, while others will be lost for good. Let’s go over the game’s most important features.Ī user’s first-time user experience in a game is always a win-or-lose situation. However, none of it would work without the right combo of game mechanics, retention strategies, etc. In the final run, the game’s monetization strategy is what brings in the big bucks. The game’s user acquisition strategy plays an important role here – read all about it in our Slotomania analysis. None of this would be possible without millions of people downloading the game. Slotomania’s cumulative RpD (lifetime revenue divided by lifetime downloads) stands at $26,79, which is exceptional. So far in 2022, Slotomania has earned more than $160 million.
2020 alone brought $332 million to Playtika’s pockets. There were some significant spikes like the one in 2020 when the whole mobile gaming industry boomed. So far, it earned more than $1.9 billion!Īs you can see, the revenues are enormous.
When it comes to revenue, Slotomania is hitting the jackpot. So far in 2022, this casino game got up to more than 6 million downloads. Interestingly, the downloads peaked in September 2021, a decade after the game’s release. So far, Slotomania has been downloaded more than 70 million times. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Here are some stats that show how.ĭata source: AppMagic, a leading mobile intelligence platform. This game is all about fun and adrenaline.ĭespite this, Slotomania makes a killing. Unlike a lot of other casino games on the market, here, players can’t use real cash nor win real money. Slotomania is a free-to-play slots casino game. This publisher has a whole collection of successful games, such as World Series of Poker and Caesars Casino.Īs these titles suggest, Playtika is specialized in creating casino games. It was published back in November 2011 by Playtika. Slotomania has been on the market for more than a decade. We’re here to analyze the Slotomania monetization strategy and many other things that contribute to its success.įirst, let’s run through some facts about the game. This game has been successfully monetizing its free slot machines for years. One particular game changed my mind – Slotomania. Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.
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